Simplifying the outdoors
A suite of products and services for outdoor businesses, powered by industry-wide market intelligence
Walden delivers data intelligence and research solutions that help businesses in the outdoor industry make smarter, more informed decisions. Our research, reports, and proprietary datasets provide actionable insights designed to solve key commercial challenges across outdoor hospitality, recreation, and conservation.
Research and technology products for development and buying challenges
Land Opportunity Analysis
Move beyond opinions and assumptions to get a deeper understanding of the opportunities available for a piece of land.
Buying Guides
Deeply researched buying guides with globally exhaustive lists of suppliers and standardized attributes for comparison.
Intelligence Hub
Get access to comprehensive data, insights, news, and more through a web portal accessible by laptop and phone.
Tailored research services to solve unique challenges
Strategic Advisory + M&A
Guiding market positioning, industry trends, and long-term development strategy.
Trends & Industry Intelligence
Tracking shifts in outdoor behavior, guest expectations, and industry innovation.
Brand Strategy & Segmentation
Positioning brands and creating segmentations through data-driven logic.
Concept Validation & Fit
Aligning design with demand, financial viability, and competitive positioning.
Operational & Model Strategy
Optimizing pricing, revenue potential, and operational efficiencies.
Bespoke Engagements
Creating a unique path to insight for industry-leading outdoor brands.
A data and research platform that supports it all
Purpose-built big data pipeline
Fragmented data from across the industry are sourced and integrated into our consolidated data infrastructure.
Hand-collected primary research
We fill in critical gaps with rigorous primary research. We know when to rely on big data and when to roll up our sleeves and get our hands dirty.
Industry-first standardization
Incongruous data are transformed with consistent units, terms, measurements, and labels, so the industry finally has a lingua franca it can trust.
Harmonized and enhanced
We layer data sources in unique ways to yield cohesive, actionable insights.
Continuous market-level research
Our expert research team conducts continuous large-scale research on our data to uncover trends and opportunities, breaking down silos between verticals to see the entire global outdoor market.
We help owners, investors, and operators across the entire industry make better decisions
Outdoor Hospitality & Tourism
Glamping, RV parks, campgrounds, and outdoor resorts
Outdoor Recreation
Guided experiences, outfitters, and adventure sports
Outdoor Retail
Gear shops, rental operations, and outdoor lifestyle brands
Conservation & Sustainability
Private land, public land, and conservation areas
Recreational Vehicle & Transport
RV's, marine, and powersports
We are ambassadors to the outdoors for business, technology, and media
Eco Resort Network Summit
Whitney will be giving a talk about how data can fuel sustainable growth. May 25–28 in Spetses, Greece.
Grab your ticket
Glamping Show Americas
Whitney will be on a panel sharing glamping industry insights. September 30 in Aurora, Colorado.
Register today
American Glamping Association
Whitney shared her take on a big hidden shift in outdoor hospitality with the American Glamping Association.
Read the piece
Share Magazine
Whitney shared a critical lesson from evolution for eco-tourism in Issue 4 of Share Magazine
Check it outMaking the business of the outdoors profitable in order to preserve the world’s wilderness
The best way to protect the outdoors is to make it more valuable as the outdoors than as something else. That’s why we help owners, operators, and creators across the industry make better decisions.
We chose the name Walden as a deliberate reflection of our values and mission, deeply rooted in the philosophy of Henry David Thoreau’s time at Walden Pond. Thoreau’s commitment to simplicity, intentional living, and respect for nature mirrors the core of who we are.
At Walden, we believe that profound, lasting change often stems from simple yet thoughtful decisions, whether in business or environmental stewardship.
We believe the business of the outdoors is essential to protecting the outdoors from being overtaken by other industries and that expanding the outdoor industry’s reach will collectively elevate the outdoors to new heights.
We believe access—to innovation, data, partnerships, knowledge, and capital—are crucial for the success of outdoor entities.
We believe simple products and services, like a trickle of water over time, can significantly transform the outdoor landscape.
We believe to succeed in the business of nature, one must analyze and understand the nature of the business itself.
Outdoor industry expertise meets cutting-edge tech
From on the ground operations to leading strategic M&A, our founders’ twenty years of industry experience is the foundation for our research and product teams.
Whitney Scott has shaped some of the most recognized brands in outdoor lodging—driving growth, brand strategy, and market innovation across the outdoor hospitality industry. As Co-Founder of Walden, Whitney specializes in helping outdoor hospitality brands make smarter, data-backed decisions. Her work influences glamping, outdoor resorts, and regional tourism initiatives, ensuring businesses stay ahead in an evolving market. Whitney holds an MBA from the University of Montana and executive training from Kellogg School of Business.
Joshua Smibert has built companies powering outdoor travel and recreation for tens of millions of people worldwide. As Co-Founder of Walden, he leads efforts to modernize and connect the global outdoor industry—providing the structure and insight organizations need to grow profitably while protecting the wild places they rely on. His background spans technology, data, and outdoor travel, with deep experience in platform development, market strategy, and strategic exits. As its President, Joshua led Roadtrippers' expansion into a leading travel platform and served as Chief Revenue Officer at Togo after its acquisition by RV giant Thor Industries.
Work that stretches across industries and into the wild
Walden technology powers real-world decisions across the outdoors industry, helping operators build their businesses and, in doing so, preserve the gift that is our natural world.
Work on difficult technology and human factors problems and sleep well at night knowing you’re dedicating your talents to something important to humanity.