Privacy Policy

Walden LLC, an Oregon limited liability company ("Walden," "we," "us," or "our"), respects the privacy rights of our users and is strongly committed to protecting your privacy. This privacy policy ("Privacy Policy") applies to this website, any newsletters subscribed to via this website, digital research subscriptions, marketing products, business intelligence tools, and any other service or product of Walden, including other websites, mobile applications, or other digital properties, as expressly indicated by Walden such as through a link or other display of this Privacy Policy (collectively, "this Site").

If you are a California resident, refer to the Privacy Policy’s California section for more information.

Collection And Use Of Your Personal Information

Walden, or where relevant a designated service provider, collects personal information that you choose to provide or that we receive from other sources. This may include information you provide through this Site, on third-party websites and platforms, by subscribing to Walden services or research products, registering for webinars, submitting requests, participating in surveys or promotions, or interacting with our team.

We and our service providers may collect the following types of personal information:

• Name, email address, phone number, job title, employer, postal address
• Online identifiers (IP address, device ID, browser fingerprinting, etc.)
• Employment, industry, or education information
• Internet and electronic network activity, including browsing history, search queries, click behavior, interactions with ads, session replay, and heatmaps
• Demographic information
• Billing, invoicing, or payment data, including financial identifiers (if submitted)
• Geolocation data
• Audio, electronic, visual, or similar data (e.g., recorded support calls)
• Inferences drawn to create profiles regarding preferences, behavior, or engagement

Personal information may be obtained directly from you, third-party platforms, advertising partners, data providers, or public sources. If you link social media or third-party accounts to Walden services, we may collect associated information. You can disconnect such accounts at any time via platform settings.

We use personal information for purposes including:

• To deliver and support our services, reports, and tools
• To operate, improve, and secure our platforms
• To communicate with you
• To conduct internal analytics and research
• To develop new products or enhancements
• To personalize your experience or deliver targeted messaging
• To create lookalike or matched audiences for advertising
• To detect fraud or security issues
• To comply with legal obligations or enforce terms

Text Messaging Exception: All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Use Of Cookies And Other Electronic Technologies

Walden and third parties we work with (e.g., analytics providers, ad platforms, retargeting tools) may use cookies, pixels, beacons, and other tracking technologies to collect data, including:

• IP address, device type, browser, operating system
• Session behavior (clicks, scrolls, page views, dwell time)
• Geolocation and referral sources
• Advertising interaction and conversions
• Logins, saved preferences, account usage

These technologies help us:

• Enable login and access controls
• Measure user experience and performance
• Deliver and optimize personalized ads
• Generate reports and site analytics

You can disable cookies via your browser or device settings, though some features may be limited. Opt-outs are also available through:

• Google Analytics Opt-Out
• NAI Opt-Out
• YourAdChoices
• Global Privacy Control signals (where supported)

We may use Microsoft Clarity and similar tools to record and analyze user behavior through anonymized heatmaps and session playback.

Advertisements

Walden, its partners, and designated ad servers may collect or receive user data to provide interest-based advertising. Information such as your browsing activity, preferences, hashed email addresses, and site interactions may be used to:

• Display ads on this Site or others that align with your interests
• Measure ad performance
• Create lookalike or matched audiences for campaign targeting

You may opt out of targeted advertising by adjusting settings through the links listed above or platform-specific tools. Note that even after opting out, you may still receive advertising, though it may be less relevant.

Disclosure Of Your Personal Information

Walden may disclose your information to:

• Our affiliates or business divisions
• Designated service providers (e.g., data processors, analytics vendors, CRMs)
• Third-party ad platforms (e.g., Meta, Google, LinkedIn)
• Clients and customers receiving access to our data products
• Legal or government entities when required
• Business partners or successors in a merger or acquisition

We may also disclose information to protect our legal interests, enforce terms, or prevent fraud. Walden does not sell personal information in exchange for money, but some data uses (such as cross-site advertising) may be considered "sharing" under privacy laws.

Text Messaging Exception: All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Accuracy, Security, And Retention Of Your Personal Information

Walden maintains reasonable technical and administrative safeguards, including:

• Access controls and user authentication
• TLS encryption and secure data storage
• Activity logs and breach detection systems

Personal information is retained only as long as necessary to fulfill our operational, legal, and contractual obligations. The duration may depend on user account status, service use, and applicable laws.

Rights With Respect To Your Personal Information

Depending on your location, you may have the right to:

• Access or correct your personal information
• Delete your personal data
• Request portability
• Restrict or object to processing
• Withdraw consent where processing is based on consent
• Lodge a complaint with a supervisory authority

To make a request, email us at privacy@waldeninsight.com or call (888) 828-2133. We may require verification of identity and reserve the right to deny requests where permitted by law.

California

California residents have the right to:

• Know what personal information we collect and how it is used
• Request correction or deletion of personal data
• Opt out of the sale or sharing of personal data
• Not be discriminated against for exercising these rights

While we do not exchange personal data for monetary value, our advertising and analytics practices may qualify as "sharing" or "selling" under California law. To opt out, use the Global Privacy Control signal or email us.

We do not knowingly collect personal information from children under 16.

Transfer Of Your Personal Information To Other Countries

Walden operates in the United States. If you access our services from other countries, your data may be transferred to and processed in the U.S. or other jurisdictions that may not provide equivalent data protection. Safeguards such as Standard Contractual Clauses are used when required.

Links To Third-Party Services

This Site may contain links to third-party platforms, plugins, or sites. We are not responsible for their privacy practices. Please consult their privacy policies before providing information.

Questions Regarding This Privacy Policy

For questions, requests, or concerns about this Privacy Policy or your data, contact us:

Walden LLC
7685 SW 91st Ave
Portland, OR 97223
Email: privacy@waldeninsight.com
Phone: (888) 828-2133

Modifications To This Privacy Policy

We reserve the right to change this Privacy Policy at any time. Updates will be posted on this page with a revised "Last Updated" date. Continued use of the Site constitutes acceptance of any updates.