About
We are Walden.
Walden stands at the intersection of the outdoors and economics, conservation and capitalism. Our goal is to simplify the business of the outdoors and drive innovation, both through our own initiatives and by fostering connections across the industry. We offer a range of products, insights, and services designed to illuminate the complexities of the outdoor sector, enabling stakeholders to navigate and thrive in this dynamic landscape. Whether through comprehensive reports, strategic guidance, or cutting-edge technology, Walden is committed to bridging the gap between nature and profitability, ensuring a sustainable and prosperous future for the outdoor industry.
Why 'Walden'?
We chose the name Walden as a deliberate reflection of our values and mission, deeply rooted in the philosophy of Henry David Thoreau’s time at Walden Pond. Thoreau’s commitment to simplicity, intentional living, and respect for nature mirrors the core of who we are. At Walden, we believe that profound, lasting change often stems from simple yet thoughtful decisions, whether in business or environmental stewardship.
Thoreau’s retreat to Walden Pond was not just an escape into nature, but an exploration of how living deliberately can lead to a more meaningful and impactful life. This resonates with our approach to innovation and business in the outdoors — striving to maintain the purity of the outdoors while ensuring businesses grow with purpose. By choosing "Walden," we honor this balance, emphasizing that true progress must not come at the cost of the natural world but instead work in harmony with it.
Our mission, much like Thoreau’s vision, is to make the business of the outdoors profitable in order to preserve the wilderness - for “in the wilderness is the preservation of the world”.
Our mission
Walden's mission is to help make the business of the outdoors profitable in order to preserve the wilderness, because in the wilderness is the preservation of the world.
We believe that:
The business of the outdoors is essential to protecting the outdoors from being overtaken by other industries and that expanding the outdoor industry's reach will collectively elevate the outdoors to new heights.
Access—to innovation, data, partnerships, knowledge, and capital—are crucial for the success of outdoor entities.
Simple products and services, like a trickle of water over time, can significantly transform the outdoor landscape.
To succeed in the business of nature, one must first analyse and understand the nature of the business itself. (play on transcendentalism).
